What is SEM?

In Digital Marketing Strategy SEM is used to increase the website visibility on search engine result pages. It involves both organic and paid strategies to optimize the site. Another name for Search Engine Marketing is also known as Pay Per Click. Search Engine Marketing is the process to drive traffic to your site immediately.

Coordinators offer a keyword that clients of administrations, such as Google and may enter when searching for specific items or services, which gives the coordinators the open door for their advertisements to show up close results for those pursuit queries.

Ads, often known by the term pay-per-click ads, come in a variety of formats that can be in small text-based ads, or product listing ads are more visual, product-based advertisements that allow users to see important information at-a-glance, such as prices and reviews.

SEM - Smart eNcore
SEM – Smart eNcore


KEYWORDS are the foundation of search engine marketing. When users enter specific keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing.


Pay Per Click marketing (PPC for short) is a model of advertising which allows marketers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay-per-click advertising available on an auction basis.PPC is used for all types of campaign goals, including Increasing sales Generating leads to Promoting brand awareness.

Paid SEM Strategies:

  • PPC (Pay-per-click) postings and promoting efforts
  • Ad campaigns intended to achieve an objective
  • Hiring a publicist to make pertinent advertisement duplicate utilizing particular Keywords
  • Managing measurements like impressions cost per snap and navigate rates

Google Ads

Google Adwords is Google’s pay-per-click online advertising program. In Google Ads, users set their target and choose where their ads appear in search listings, and on partner websites. Google Ads uses the cost-per-click (CPC) bidding.


The remarketing list of search ads is a feature that lets you customize your search ads campaigns to people who have previously visited your site. Your bids and ads to these visitors when they search on Google.

Negative Keywords:

Alongside the positive terms, negative catchphrases can be added to help evacuate inadequate traffic. For instance, somebody who scans “with the expectation of complimentary footstool” isn’t hoping to purchase. By including “free” as a negative catchphrase, the promoter’s advertisement won’t indicate when an inquiry containing this term is composed.