SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.
To ensure you're able to use SEM to properly advertise your products or services on the SERPs, we've cultivated a list of the best SEM tools, as well as the components of a SEM Ad Auction.
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