PPC Service is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence it name as PPC Service. Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, then you are already familiar with pay-per-click services, Cost Per Click (CPC) or PPC advertising.
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