Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

A type of marketing that involves the creation and sharing of online material (such as videos, Email, Articles blogs, infographics, newsletter and social media posts ). It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.